Upliftful
· iOS & WebAn app where people collect short, honest appreciations from friends, so users are reminded daily of kind words and naturally build confidence from what others see in them.
I help founders think before they build and design what's worth building.
Pieter de Kroon is a freelance product designer for founders based in Amsterdam. With experience across SaaS, FinTech, and consumer apps, he helps early-stage teams move from unclear idea to launch-ready product.
Pieter de Kroon
Freelance Product Designer
Selected work
How I help
I ask the right questions, simplify what's complex, and guide the process from first idea to a product that holds up. Throughout every project, I think along with you — challenging assumptions, shaping decisions, and building prototypes to make ideas tangible before committing to them.
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Strategy & Concept
Turning a complex idea into a clear direction, before any design work begins.
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Product Design
Designing intuitive experiences with a strong foundation in both product thinking and craft.
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UX Review & Product Refresh
Identifying what's not working in an existing product, and making it better.
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