I help founders think before they build
and design what's worth building.
Pieter de Kroon
Digital Product Designer
Selected work
How I help
I ask the right questions, simplify what's complex, and guide the process from first idea to a product that holds up. Throughout every project, I think along with you. Challenging assumptions, shaping decisions, and building prototypes to make ideas tangible before committing to them.
Strategy & Concept
Turning a complex idea into a clear direction, before any design work begins.
Product Design
Designing intuitive experiences with a strong foundation in both product thinking and craft.
UX Review & Product Refresh
Identifying what's not working in an existing product, and making it better.