I help founders think before they build
and design what's worth building.

I help founders think before they build
and design what's worth building.

I help founders think before they build
and design what's worth building.

Pieter de Kroon is a freelance product designer for founders based in Amsterdam. With experience across SaaS, FinTech, and consumer apps, he helps early-stage teams move from unclear idea to launch-ready product.

Pieter de Kroon

Digital Product Designer

How I help

I ask the right questions, simplify what's complex, and guide the process from first idea to a product that holds up. Throughout every project, I think along with you. Challenging assumptions, shaping decisions, and building prototypes to make ideas tangible before committing to them.

Strategy & Concept

Turning a complex idea into a clear direction, before any design work begins.

Product Design

Designing intuitive experiences with a strong foundation in both product thinking and craft.

UX Review & Product Refresh

Identifying what's not working in an existing product, and making it better.

Curious how this way of working translates into real projects?